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“You gotta have a dream. If you don't have a dream, how you gonna have a dream come true?” – Oscar Hammerstein II

Marketing Essentials
Marketing Essentials

If you find yourself still looking for cast well down your rehearsal schedule, don't advertise this alongside your marketing message. It just says "we couldn't get people interested in being a part of our show". Be discrete and use channels that will speak to people who might…

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