Live Nation
As the global leader in Live, our teams produce more concerts, sell more tickets, and connect more brands to music than anyone else in the world.
As the global leader in Live, our teams produce more concerts, sell more tickets, and connect more brands to music than anyone else in the world.
The Promise
Marketing Essentials
Focus on selling the experience. It's the promise of what will happen to that person when they are sitting at your event and the show starts. It is not happening before then so you have to fabricate the experience in a way that makes it compelling. A brand promise is a value or experience your…
