Coast Box Office
“You can't judge your success by someone else's. You can't be afraid to fail.” – Patina Miller
The Promise
Marketing Essentials
Focus on selling the experience. It's the promise of what will happen to that person when they are sitting at your event and the show starts. It is not happening before then so you have to fabricate the experience in a way that makes it compelling. A brand promise is a value or experience your…
