Events in October
More stories. More sensational music. More of what makes opera magical.
Season 2024
The excitement begins long before the first note. The date in your calendar. The anticipation as you approach the theatre. And then, the curtain rises, the sound of the orchestra rushes through you and a great story comes to life. In 2024, we bring you a treasure trove of unmissable cultural…
The Promise
Marketing Essentials
Focus on selling the experience. It's the promise of what will happen to that person when they are sitting at your event and the show starts. It is not happening before then so you have to fabricate the experience in a way that makes it compelling. A brand promise is a value or experience your…
