Sydney Festival

Every January, Sydney Festival starts the new year with a bang, transforming the city with a bold cultural celebration based on critical ideas and cutting-edge art and performance.

Every January, Sydney Festival starts the new year with a bang, transforming the city with a bold cultural celebration based on critical ideas and cutting-edge art and performance.

Marketing Essentials
People
Marketing Essentials

Don't waste time promoting people in your Event, unless their high profile will support the marketing strategy and there is a story to tell about them. Focus on promoting the story and the characters. Your Audience come to see characters come to life so sell that magic. Promoting your cast…

See our Marketing Guide