VENUE
Princess Theatre

Princess Theatre

Melbourne's iconic Princess Theatre is regarded by many as Melbourne's most spectacular landmark.
Dating back as far as 1854, the theatre was purchased by Marriner Theatres in 1986 and plans were put in place for its total refurbishment and to ensure its future viability as a live theatre venue.

The Princess Theatre reopened in 1989 with the musical ‘Les Miserables' followed by ‘The Phantom of the Opera' which ran for over two and a half years and established a new record for the longest-running show ever staged in Victoria.

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Marriner Group

Marriner Group

Melbourne's iconic Princess Theatre is regarded by many as Melbourne's most spectacular landmark.
Dating back as far as 1854, the theatre was purchased by Marriner Theatres in 1986 and plans were put in place for its total refurbishment and to ensure its future viability as a live theatre venue.

The Princess Theatre reopened in 1989 with the musical ‘Les Miserables' followed by ‘The Phantom of the Opera' which ran for over two and a half years and established a new record for the longest-running show ever staged in Victoria.
Marketing Essentials
Start Early

Marketing Essentials

Market Early. Do not wait until a week before opening to start selling your story. Start promoting your event as soon as you decide to do it and have the rights. Build in the detail as you go. Topic traction takes time so the earlier you begin across your channels, especially the internet, the…

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