Anna Carter
Red Tree Theatre
Coast Box Office
“I believe in serendipity, but I also believe there are times when you have to be the one who lines up everything so it can fall into place.” – Susan Stroman
Friction
Marketing Essentials
Take Marketing seriously. It is not an after-thought. Always make your marketing messaging as frictionless as possible for the recipient. Make it easy to engage with your message and commit to a purchasing decision. Never ask your readers to search for a the link to buy tickets. Always include an…


